This retail fitout for an upmarket global brand uses clever design to make the most of a shoe-boxed sized space in Sydney’s Darlinghurst.

FEIT founder Tull Price has been making footwear, apparel and accessories for more than 20 years, and his products are produced in collaboration with factories in Italy, Portugal, Spain, England, Romania, Asia and the USA.

He is always seeking to partner with the best makers to achieve superb outcomes, and this project was no different.

For this store – FEIT’s first outside the USA – we took a sleek locker room approach to this hole-in-the-wall space, in keeping with the finely crafted, up-market streetwear sneakers that it houses.

The green wall matches the FEIT identity; a concrete floor gives street edge; and oak-panelled lining lends a sense of craftsmanship and enduring quality.

Magnifying the spatial dimensions of this tiny store, the product display unit doubles as the sales counter, and stock is arranged in the wall of storage behind


Darlinghurst, NSW


Justin Alexander